Rachel Frederick
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A bunch of old work

If you’ve made it this far, kudos on you!

This is a big dump of old work (in no particular order) that I haven’t wanted to delete just yet. Enjoy.

 

A BUNCH OF OLD WORK

If you’ve made it this far in my portfolio, kudos on you! This is a dump of old work (in no particular order) that I haven’t wanted to delete just yet. Enjoy.

PRUDENTIAL, WALKWAYS

DROGA5

PRESS 
AdAge: Prudential Taps Real-Life Couples to Push Retirement Services


STARBUCKS, SHARE JOY

BBDO NY


STARBUCKS, MEET ME AT STARBUCKS

BBDO NY


CHASE, HARLEM WEEK

*Ran as a spread in the NY Times.

BRADLEY AND MONTGOMERY


HYATT, IPAD AD

BBDO NY


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HANSEN & HORN, COMBUSTIBLE MAIL

Hansen & Horn Homebuilders build new homes that have the style of older Craftsman style homes, without the inefficiency. So we tagged bundles of firewood and sent them to the doorsteps of older homes throughout the city. Traffic to model homes rose over 200%.

BRADLEY AND MONTGOMERY


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MICROSOFT, STORE/RESTORE OOH

Microsoft Vista had an auto Backup and Restore feature. So we made an unusual, fun OOH to communicate this.

FAKE 2D STORE (Left): Store.  
REAL STORE (Right): "Restore. Backup your entire business to help keep you open for business."


BRADLEY AND MONTGOMERY


CONTINENTAL + CHASE, CONTEXTUAL PRINT AD

Placed next to the route map in the Continental in-flight magazine, this ad illustrated how quickly every day purchases could lead to a cross country trip when points were earned.

Ex. Grocery Store ----------> Phoenix, Arizona

BRADLEY AND MONTGOMERY