Rachel Frederick
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Prudential :: #1PercentMore

PRUDENTIAL :: #1PERCENTMORE

Half of adults under 30 haven't saved a penny for retirement.

Even more astounding? Nobody really cares. Retirement is too far away and well, boring to think about. But what if we got people thinking about the things they do care about? The non-boring stuff that already dominates their social feeds—vacations, dinners with friends, concerts, pizza and mini horses. And what if there were something little they could do to get a lot more of that stuff in retirement? (Yes, more mini horses.) Introducing #1PercentMore—the most fun, and possibly the weirdest, conversation ever had about retirement.

SAVING 1% MORE OF YOUR ANNUAL INCOME NOW COULD = _____________ IN RETIREMENT

DROGA5

AWARDS 
• The Webby Awards – Honoree in Advertising, Media, & PR – Best Video Campaign
• FCS Portfolio Awards – Gold – Social Media Paid

PRESS 
• Forbes: New Prudential Campaign Advises How To Retire On 1% More