Rachel Frederick
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Emoji Reaction Project

The Emoji Reaction Project is a Chrome extension that turns negative reactions into positive social action. When you react to a social issue on Facebook with a Sad or Angry emoji, this tool immediately connects you to relevant, meaningful ways to take action. It's about harnessing the passion we have inside and using it to make a difference out in the world.

This is a side project that my partner and I brought to David Droga. With his blessing, we recruited talented people from around the agency to make it happen.

EMOJI REACTION PROJECT

The Emoji Reaction Project is a Chrome extension that turns your Sad & Angry Facebook Reactions into real, social action. When you react to a social issue on Facebook with a Sad or Angry emoji, this tool immediately connects you to relevant, meaningful ways you can help. It's about harnessing the passion we have inside and using it to make a difference out in the world.

*This is a side project that my partner and I brought to David Droga. With his blessing, we recruited talented people from around the agency to make it happen.

*Unfortunately the extension is no longer available in the Chrome store. But you can watch the video above to see how it worked.

SIDE PROJECT W/DROGA5 SUPPORT

PRESS 
• Mashable: This Browser Extension Turns Your Angry Facebook Emoji Into Real Social Action
Selfish Giving (blog and podcast): Emoji Reaction Project Turns Your Facebook Into Activism
psfk: Social Activism Project Uses Emojis To Get Young People Involved
Trendhunter: This Social Action Project Shows How To Get Involved With World Issues
WIRED.IT: C’è un’estensione per trasformare le reaction su Facebook in azioni per il sociale
IDN Times: Facebook Rilis Tool untuk Ubah Emoji Sedih dan Marah Jadi Aksi Kemanusiaan
Webtekno: Facebook'taki Emojiler, Aktivizme Dönüşebilir!
Queminova: Emoji negativo vira ação real com extensão do Facebook
MTV.IT: Facebook, puoi trasformare le reaction in buone azioni per il sociale
The Courier: Put Your Money Where Your Emoji Is
Khaleej Times: Can You Say It With An Emoji?

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