IBM :: THE MASTERS REMASTERED
What if you could understand what IBM Consulting really does, in words that sounded…human? We created TV, print, and a way to feature Jim Nantz beyond what's humanly possible—while keeping him completely human.
CASE STUDY
:30 TVC
MASTERS PROGRAM/PRINT
:30 TVC
OGILVY, GROUP CREATIVE DIRECTOR
AWARDS
•CANNES LIONS, Use of Digital Platforms – Bronze
•CANNES LIONS, Live Entertainment – Shortlist
•CANNES LIONS, Live Broadcasting/Live Streaming – Shortlist
•CANNES LIONS, Innovation in Sport – Shortlist
•LIA, Entertainment – Silver
•LIA, Sports – Silver
•LIA, Creative Use of Data – Bronze
PRESS
• Adage: IBM’s New What If? Campaign Looks At The Big Questions
• LBB: IBM’s Striking Question Asks A Simple Question: “What If?”