A BUNCH OF OLD WORK
If you’ve made it this far in my portfolio, kudos on you! This is a dump of old work (in no particular order) that I haven’t wanted to delete just yet. Enjoy.
STARBUCKS, CONVERSATION FILMS
BBDO NY, ASSOC. CREATIVE DIRECTOR
AWARDS
• CANNES – Shortlist for Film (Kick and Date)
• FAB AWARDS – Nominee (Silver/Bronze)
PRESS
• Adweek: Ad of the Day, Starbucks Cleverly Advocates for Meeting Up Instead of Texting
• Creativity Online: Starbucks: Stop Texting and Just Talk to Each Other Face-to-Face Already!
• Huffington Post: This Video Is Proof That No Emoji Can Beat Talking Face To Face IRL
• Mashable: Starbucks TV Campaign Celebrates Life's Moments in Text and Emoji
• Elite Daily: These Starbucks Ads Prove Texting Will Never Beat Real Life Interactions (Video)
• Design Taxi: Starbucks’ New Ads Show Intimate Conversations Shared Via Texts And Emoji
EMOJI REACTION PROJECT
SIDE PROJECT W/DROGA5 SUPPORT
The Emoji Reaction Project is a Chrome extension that turns your Sad & Angry Facebook Reactions into real, social action. When you react to a social issue on Facebook with a Sad or Angry emoji, this tool immediately connects you to relevant, meaningful ways you can help. It's about harnessing the passion we have inside and using it to make a difference out in the world.
*This is a side project that my partner and I brought to David Droga. With his blessing, we recruited talented people from around the agency to make it happen.
*Unfortunately the extension is no longer available in the Chrome store. But you can watch the video above to see how it worked.
PRESS
• Mashable: This Browser Extension Turns Your Angry Facebook Emoji Into Real Social Action
• Selfish Giving (blog and podcast): Emoji Reaction Project Turns Your Facebook Into Activism
• psfk: Social Activism Project Uses Emojis To Get Young People Involved
• Trendhunter: This Social Action Project Shows How To Get Involved With World Issues
• WIRED.IT: C’è un’estensione per trasformare le reaction su Facebook in azioni per il sociale
• IDN Times: Facebook Rilis Tool untuk Ubah Emoji Sedih dan Marah Jadi Aksi Kemanusiaan
• Webtekno: Facebook'taki Emojiler, Aktivizme Dönüşebilir!
• Queminova: Emoji negativo vira ação real com extensão do Facebook
• MTV.IT: Facebook, puoi trasformare le reaction in buone azioni per il sociale
• The Courier: Put Your Money Where Your Emoji Is
• Khaleej Times: Can You Say It With An Emoji?
MICROSOFT, BROWSER FOR THE BETTER
BRADLEY AND MONTGOMERY, ART DIRECTOR
PRESS
• Gizmodo: Dean Cain Helps Us Overcome S.H.Y.N.E.S.S. with Internet Explorer 8
• Adweek: Microsoft Tries to Sell Millennials on IE8
• CBCNews: Microsoft V. Google: Two Opposite Approaches to Browser Advertising
• CNet: Microsoft resorts to vomit to market IE 8 (*we had to pull this particular spot)
• PCPro: Microsoft goes mad with new IE8 ads
• BizJournals: Bobcat Goldthwait: Microsoft IE ads better than Police Academy
CHASE, THINK ABOUT THIS NOT THAT
DROGA5, CREATIVE DIRECTOR
PRUDENTIAL, WALKWAYS
DROGA5, ASSOC. CREATIVE DIRECTOR
PRESS
AdAge: Prudential Taps Real-Life Couples to Push Retirement Services
*We also accidentally made the world’s largest bug light.
STARBUCKS, SHARE JOY
BBDO NY, ASSOC. CREATIVE DIRECTOR
STARBUCKS FRAPPUCINO
BBDO NY, SR. ART DIRECTOR
HANSEN & HORN, COMBUSTIBLE MAIL
BRADLEY AND MONTGOMERY, ART DIRECTOR
Hansen & Horn Homebuilders build new homes that have the style of older Craftsman style homes, without the inefficiency. So we tagged bundles of firewood and sent them to the doorsteps of older homes throughout the city. Traffic to model homes rose over 200%.
MICROSOFT, STORE/RESTORE OOH
BRADLEY AND MONTGOMERY, ART DIRECTOR
Microsoft Vista had an auto Backup and Restore feature. So we made an unusual, fun OOH to communicate this.
FAKE 2D STORE (Left): Store.
REAL STORE (Right): "Restore. Backup your entire business to help keep you open for business."
CONTINENTAL + CHASE, CONTEXTUAL PRINT AD
BRADLEY AND MONTGOMERY, ART DIRECTOR
Placed next to the route map in the Continental in-flight magazine, this ad illustrated how quickly every day purchases could lead to a cross country trip when points were earned.
Ex. Grocery Store ----------> Phoenix, Arizona