JETBLUE :: WE’RE GREAT, BRITAIN
To launch JetBlue’s new nonstop service between NYC and London, we moved away from the category’s usual smiling-passenger tropes. Instead, we brought the brand’s award-winning service and human personality to life through striking photography, playful 3D typography, and sharp, witty headlines.
:05 SOCIAL FILMS and OOH
Our OOH imagery not only stood out in the OOH space, but we animated it to work well in the social space as well with fun, eye-catching films.
Social post copy: It's no stretch to say we're the best new way to travel to New York. But you can stretch out with the most legroom in economy.
Social post copy: Plane food doesn't have to be plain food. Enjoy delicious, farm-to-tray meals from DIG on our direct flights to NYC.
Social post copy: Never miss the big game with free, unlimited, high-speed wi-fi and live TV on our direct flights to NYC.
ADAM&EVE NYC, GROUP CREATIVE DIRECTOR
PRESS
• Adage: [Editors Pick] JetBlue’s Witty Ads Promote New York To London Route
• Little Black Book: JetBlue Makes Everything Just Right In Campaign From adam&eve NYC
• Mediashotz: JetBlue Flies NYC To London Route In New Campaign By adam&eve NYC
• Mediapost: Fly Me: JetBlue promotes New York-To-London Service
• Marcommnews: JetBlue and adam&eve NYC Launch Ad Campaign