JETBLUE :: WE’RE GREAT, BRITAIN
JetBlue, a favorite among domestic fliers in the U.S. and the Caribbean, is shaking up the transatlantic market by bringing their brand-new nonstop service between NYC and London with a fully redesigned experience and aircrafts. Offering award-winning service with thoughtful human touches and JetBlue’s unique personality, it’s completely different than any other airline experience. So, we brought this feeling to life in a way that stands apart from the rest of the category, substituting smiling people in seats with a clever combination of beautiful photography, playful 3D typographic illustrations and witty headlines.
:05 SOCIAL FILMS and OOH
Our OOH imagery not only stood out in the OOH space, but we animated it to work well in the social space as well with fun, eye-catching films.
Social post copy: It's no stretch to say we're the best new way to travel to New York. But you can stretch out with the most legroom in economy.
Social post copy: Plane food doesn't have to be plain food. Enjoy delicious, farm-to-tray meals from DIG on our direct flights to NYC.
Social post copy: Never miss the big game with free, unlimited, high-speed wi-fi and live TV on our direct flights to NYC.
ADAM&EVE NYC, GROUP CREATIVE DIRECTOR
PRESS
• Adage: [Editors Pick] JetBlue’s Witty Ads Promote New York To London Route
• Little Black Book: JetBlue Makes Everything Just Right In Campaign From adam&eve NYC
• Mediashotz: JetBlue Flies NYC To London Route In New Campaign By adam&eve NYC
• Mediapost: Fly Me: JetBlue promotes New York-To-London Service
• Marcommnews: JetBlue and adam&eve NYC Launch Ad Campaign