PEPSI :: SAY IT WITH PEPSI
Let’s be honest, this product was destined to go down like Crystal Pepsi and New Coke, but we gave it a fair shot. Coke was dominating the can game with their “Share a coke with____” cans and Pepsi wanted in. So, they came up with emoji cans. At least it gave us the chance to turn one of my real-life travel experiences into an ad that was a hell of a lot of fun to shoot.