OSCAR MAYER :: BOLOGNA FACE MASK
Your new beauty routine has a first name, and it's O-S-C-A-R. Inspired by the masks we used to make as kids by biting holes into bologna, these masks bring a smile (and hydration) to faces everywhere. Keep it Oscar, even in your beauty routine.
1,316 PLACEMENTS & 723% INCREASE IN SOCIAL MENTIONS
ACROSS ONLINE, BROADCAST AND SOCIAL MEDIA
2 BILLION+ IMPRESSIONS
AND COUNTING
22% INCREASE IN SALES
OF ACTUAL BOLOGNA!
#1 NEW BEAUTY RELEASE
ON AMAZON
JOHANNES LEONARDO, CREATIVE DIRECTOR
PRESS
(Broadcast)
• Drew Barrymore Show
• TODAY with Hoda & Jenna
• Wendy Williams Show
• The Late Late Show with James Cordon
• ABC, America This Morning
• ABC, World News Now
• Early TODAY
• Access Daily
• Fox Business, Morning with Maria
• NewsNation Now, Mornings in America
• Daily Mail TV
• CNBC, The News with Shepard Smith
• Morning Express with Robin Meade
• NBC News Now
• WNYW Good Day NY
• CBS Mornings
• WFLD Good Day Chicago
• KNSD
• KABC
• KMOV
(Online Coverage Highlights)
• Washington Post: Oscar Mayer wants you to put "bologna” on your face, we had to investigate
• InStyle: I’m an Amazon Shopping Editor, and these are the 10 best new products worth buying this week
• Fortune: Oscar Mayer introduces a bologna-inspired skincare product
• Food & Wine: Oscar Mayer made a hydrating sheet mask that looks like a slice of bologna
• Stylecaster: This is no bologna: Oscar Mayer now has a sheet mask inspired by its cold cuts
• Delish: Oscar Mayer released a face mask that looks like actual bologna
• Hypebae: This sheet mask is inspired by bologna
• Mandatory: Oscar Mayer introduces bologna face masks because who doesn’t want processed meat-scented skin?
• Eater: My bologna has a face mask
• Totally the bomb: Oscar Mayer just released bologna face masks and I wish I wasn’t kidding
• CNN: Bologna face masks and new M&Ms: 4 ways your food got weird this week
• HuffPost: 30 weird Valentine’s gifts your sweetheart will be sweet on
• Allure: What the hell is up with this Oscar Mayer bologna sheet mask?
• Daily Mail: Beef up your skincare routine! Oscar Mayer makes a move into BEAUTY
• Design Taxi: Oscar Mayer sells bologna face mask—because who wouldn’t want to look delicious?
• Foodbeast: Oscar Mayer launches bologna face mask
• Mashed: Oscar Mayer just launched this bizarre bologna-inspired face mask
• Newsweek: My face mask has a first name: it’s O-S-C-A-R
• The Cut: Sorry, but I tried the bologna face mask
• The Kitchn: Bologna-Inspired face masks are now a thing—and yes, you can purchase them
• Barstool Sports: Oscar Mayer’s bologna face mask looks fucking tasty & you can’t tell me otherwise
• ChewBoom: Oscar Mayer introduces new bologna-inspired face mastk
• CNET: Oscar Mayer bologna-inspired face mask hydrates and horrifies
• ComicBook: Oscar Mayer pays homage to childhood with first-ever bologna-inspired face mask
• Crain’s Chicago Business: Oscar Mayer’s bologna mask puts a cheeky twist on a beauty trend
• EliteDaily: Oscar Mayer’s new “bologna” face sheet mask look very realstic
• Food Network: This bologna face mask is actually good for your skin
• Hollywood Unlocked: Would you try this? Oscar Mayer launches bologna sheet face mask
• INSIDER: You can now buy an Oscar Mayer bologna-themed face mask on Amazon
• Nerdist: The Oscar Mayer bologna face mask invites you to relive childhood
• New York Post: Want to cover yourself in bologna? Oscar Mayer has a face mask just for you
• People: Oscar Mayer launches a bologna sheet mask—and no, it’s not made of real bologna
• Thrillist: Oscar Mayer is selling a sheet mask that looks like bologna sausage
• USA Today: Oscar Mayer has a bologna-inspired skincare mask for sale on Amazon and its nickname is B-E-A-U-T-Y
• The Kansas City Star: Oscar Mayer’s bologna-inspired face mask sells out fast.
• AdAge: Oscar Mayer gets in your face with a beauty-inspired bologna mask
AWARDS
• ONE SHOW, Health & Wellness: Promotional Items – Shortlist
• ONE SHOW, Health & Wellness: Products – Shortlist
• ONE SHOW, Creative Effectiveness: Consumer/Brand – Shortlist
• CANNES LIONS, Direct: Use of Ambient Media Small Scale – Shortlist