VW :: BEFORE IT CAN CHANGE THE WORLD, IT HAS TO CHANGE YOURS
Electric vehicles are a huge, necessary step towards cleaning up some of the mess humans have made of the environment. The problem is, a lot of people don’t actually want to drive them. And, as much as your dad swore up and down that he “loved” his minivan, he was lying. Because let’s face it, when it comes to our cars, responsible isn’t often on our list of (real) criteria.
So, instead of just trying to convince people to get it because it’s the right thing to do, VW knew they needed to put the onus on themselves to design something that people actually WANT to drive. This works points out all of the ways the ID.4 delivers on that goal. Because before it can change the world, it has to change yours.
JOHANNES LEONARDO, CREATIVE DIRECTOR
PRESS
• AdAge: Kimberley Gardiner joins AdAge to debut a new campaign for the automaker’s ID4 electric vehicle
• Shots: VW Connects Electric Vehicles To Life-Improvements For The Modern Driver
• Shootonline: Johannes Leonardo, Director Calmatic Drive Change With VW’s All-Electric SUV
• CleanTechnica: Volkswagen Launches 3 Superb ID.4 Commercials In U.S.
• MarketingDaily: Volkswagen Aims To Change The World
• ElectricCarsReport: Volkswagen Launches ID.4 Advertising Campaign
• Reel360: Volkswagen Shows The World You Can Have With ID.4
• ConceptCars: Volkswagen ID4 EV Campaign
VW :: EXCESSIVE WHERE IT MATTERS
The VW Atlas Cross Sport is a beautiful car with a lot of really cool features. SUVs tend to go a bit overboard with their offerings, but VW got it just right on this one. Including all of the things people actually care about and excluding ostentatious add ons like custom designed umbrella stands or what not.
